KPIs and metrics for DevRel Programs

Beyond marketing activities, there is little information about what and how DevRel programs should be measured. In this post, we share a list of the most useful metrics and KPIs for DevRel based on different touch points developer audiences interact with and the developer funnel model stages.

Why does a DevRel need more than marketing analytics tools?

Developer Relations (AKA DevRel) need to show how attractive a specific software project is and keep developers motivated, engaged and get more and more developers to either use or contribute to the project. At this point, marketing funnel model seems to work well. However, are marketing analytics tools enough to show to the companies the […]

Why a developer relations should care about software development metrics

A developer relations (AKA DevRel) builds relationships with the developer community and is the linchpin between a company and its community. They are advocates (AKA avocados) in charge of creating healthy ecosystems and attractive open source projects, promote education and are usually involved in social activities such as conferences, developer events or community projects. Developer […]